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Management and the Arts, 4th Edition by William Byrnes

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Preface

It is hard to believe that what started as a personal project to help make teaching an interdisciplinary course in arts management a little easier fifteen years ago would have evolved into a textbook used around the world. When I first began teaching arts management, I had to use several textbooks to build the kind of interdisciplinary approach to the field I wanted. I set about writing this text with the goal of blending management theory and practice, economics, personnel management, marketing, and fundraising with the performing and visual arts. The focus of the book remains on the process of managing an arts organization through integrating many different disciplines.

There has been a great deal of change over the last fifteen years ...

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