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Management and the Arts, 4th Edition by William Byrnes

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CHAPTER 1

Management and the Arts

There’s more to the arts than meets the eye. Yes, the performing and visual arts are supposed to be entertaining, but behind every creative endeavor exists a more profound concept without which a Community shrivels up and dies: the arts remind us of our power to innovate. The act of creation is the essence of our purpose and is essential to our progress as a humanity.

“The Importance of the Arts in a Community,” Craig W. Johnson, April 2006 In this introductory chapter we will engage in a quick overview of the field of arts and entertainment management. You will see there are numerous options for working in the field. The general process of management and the required skills to work in this area will be discussed. ...

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