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Management and the Arts, 4th Edition by William Byrnes

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CHAPTER 4

The Adaptive Arts Organization

The Royal Scottish National Orchestra has jumped on the digital download bandwagon and launched a subscription download site which links to nearly 60,000 recordings.

Playbill Arts, September, 27, 2006

KEY WORDS

Environments in the   demographic
open system:   technological
economic   educational
political and legal   Continual evaluation process
cultural and social   Content analysis
Demographic descriptor including sex, age, race, income level, occupation, education, birth and death rate, geographic distribution
Information sources:   professional associations
audiences   consultants
other arts groupsSWOT Analysis
board and staff membersNews aggregators
the media

In this chapter we will begin ...

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