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Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 10.2: Hennes & Mauritz (H&M)Standing Up for Human Rights in China

DOI: 10.4324/9781003331490-39

For you, China is still an important market. But for China, you are just an unnecessary brand.

Chinese social media post criticizing H&M1

Introduction

“I won’t go.” A solemn and strong response, but one ill-received by the government officials and TV journalists in Buzaynap’s living room. The 19-year-old Uyghur woman has been told she is to start a job in Anhui Province, nearly 2,500 miles from her village in Southwest Xinjiang. Her father pleads on her behalf: “There must be someone else who’d like to go. We can make our living here, let us live a life like this.” The exchange was captured in a 2017 Chinese state-run television report (obtained ...

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Publisher Resources

ISBN: 9781000845976