Case 10.3: Quaker Oats CompanyFashioning a Future for Aunt Jemima
Introduction
George Floyd’s death while in custody of the Minneapolis Police on May 25, 2020, reignited public support for the national Black Lives Matter movement. Protestors responded to Floyd’s killing by calling attention to police brutality and systemic racism. The Black Lives Matter movement had its origins as a social media hashtag in 2013 after George Zimmerman, a Florida man, was acquitted of murder after fatally shooting an unarmed black teenager, Trayvon Martin.1 By 2020, what began as a hashtag evolved into a prominent social justice group that addresses systemic racism through independent chapters and grassroots movements.2
The influence ...
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