Case 1.3: Domino’s “Special” DeliveryGoing Viral through Social Media
We all have our secret ingredients … and in about five minutes they will be sent out on delivery where somebody will be eating these. Yes, eating ‘em. And little did they know that cheese was in his nose and that there was some lethal gas that ended up on their salami. Now, that’s how we roll at Domino’s!1
Mondays are never anyone’s favorite day to be at work. But, for Tim McIntyre, VP of Corporate Communications at Domino’s Pizza, Monday, April 13, 2009, might rank as the worst Monday he had experienced in his 25 years with the company.2 While wrapping up his workday at the corporate office in Ann Arbor, Michigan, McIntyre received an e-mail ...
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