Chapter 2 Communication and Strategy
In Chapter 1, we looked at the role communication plays in the life of a manager – we examined why managers communicate. In this chapter, we look much more closely at how managers communicate – we examine the process itself. Elsewhere in this book, we will see the products of that process: writing, speaking, listening, conflict management, and group interaction.
Defining Communication
First, though, a definition may be helpful. If you read enough books on this subject, you’ll find more definitions than you can understand or remember. Here’s one that is both easy to understand and easy to remember: Communication is the transfer of meaning.1
“I sent you an e-mail,” your manager ...
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