Case 2.1: Chipotle Mexican Grill, Inc.Supply Chain in Crisis
I trusted they were providing me with “food with integrity.” We fell for their branding.1
Chris Collins; Customer of Chipotle’s E. coli-infected food
The Crisis
On Saturday, October 31, 2015, Oregon health officials announced that more than 20 individuals were infected with the Escherichia coli bacteria as a result of consuming Chipotle Mexican Grill (Chipotle) food items. Specifically, 22 people contracted the illness, which included eight hospitalizations. In the coming days, it would be announced that victims were from multiple states, including Washington and Oregon, and that the specific source was undetermined. As a direct result, in early November ...
Get Management Communication, 7th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
