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Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 2.1: Chipotle Mexican Grill, Inc.Supply Chain in Crisis

DOI: 10.4324/9781003331490-6

I trusted they were providing me with “food with integrity.” We fell for their branding.1

Chris Collins; Customer of Chipotle’s E. coli-infected food

The Crisis

On Saturday, October 31, 2015, Oregon health officials announced that more than 20 individuals were infected with the Escherichia coli bacteria as a result of consuming Chipotle Mexican Grill (Chipotle) food items. Specifically, 22 people contracted the illness, which included eight hospitalizations. In the coming days, it would be announced that victims were from multiple states, including Washington and Oregon, and that the specific source was undetermined. As a direct result, in early November ...

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Publisher Resources

ISBN: 9781000845976