Case 3.1: Target CorporationPredictive Analytics and Customer Privacy
The Story
An enraged father walks into a Target store outside of Minneapolis, demanding to see the manager. In his hand, he has coupons for baby clothes and cribs. When the manager approaches him, the man angrily explains that his teenage daughter received the coupons. He then lectures the manager on how wrong it is that Target is encouraging his daughter to become pregnant by sending her the advertisements. The manager immediately apologizes and takes a look at the mail. He finds that the father’s claims are true. His daughter had received Target advertisements exclusively for baby products.
The manager called the father a few days later to ...
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