Skip to Main Content
Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 3.1: Target CorporationPredictive Analytics and Customer Privacy

DOI: 10.4324/9781003331490-10

The Story

An enraged father walks into a Target store outside of Minneapolis, demanding to see the manager. In his hand, he has coupons for baby clothes and cribs. When the manager approaches him, the man angrily explains that his teenage daughter received the coupons. He then lectures the manager on how wrong it is that Target is encouraging his daughter to become pregnant by sending her the advertisements. The manager immediately apologizes and takes a look at the mail. He finds that the father’s claims are true. His daughter had received Target advertisements exclusively for baby products.

The manager called the father a few days later to ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition and The Standard for Project Management (ENGLISH)

A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition and The Standard for Project Management (ENGLISH)

Project Management Institute
HBR Guide to Critical Thinking

HBR Guide to Critical Thinking

Harvard Business Review

Publisher Resources

ISBN: 9781000845976