Case 3.2: Hennes & Mauritz AB (H&M):Should Fast Fashion Slow Down?

DOI: 10.4324/9781003331490-11

[Many of the protesters] are about “stop doing things, stop consuming, stop flying” … yes, that may lead to a small environmental impact, but it will have terrible social consequences.

Karl-Johan Persson, H&M Group Chairman and former CEO

Introduction

On August 28, 2019, the 60-foot racing sailboat, Malizia II, arrived in New York City, completing its 15-day journey across the Atlantic Ocean from Plymouth, United Kingdom. The voyage showcased an impressive engineering feat. The Malizia II is emission-free and equipped with solar panels, hydro-generators, and an onboard lab for measuring CO2 levels and other information about the surface of the ...

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