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Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 4.2: Staples, Inc.Preparing the CEO for a Press Conference

DOI: 10.4324/9781003331490-14

As Elizabeth Allen pulled into her parking spot at Staples, Inc. headquarters in Framingham, Massachusetts, she knew the next three days would be a challenge. “This is a huge opportunity,” she thought to herself. It would be visible, risky, and filled with snares. “On the other hand,” she thought, “this really should be fun.” Ms. Allen was thinking about a speech manuscript she had been preparing for her Chairman and Chief Executive Officer. Less than 72 hours from now, he would give the most important talk in his professional career across the country in California.

“Technology and the Internet are clearly the most powerful communication media available ...

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Publisher Resources

ISBN: 9781000845976