Case 4.2: Staples, Inc.Preparing the CEO for a Press Conference
As Elizabeth Allen pulled into her parking spot at Staples, Inc. headquarters in Framingham, Massachusetts, she knew the next three days would be a challenge. “This is a huge opportunity,” she thought to herself. It would be visible, risky, and filled with snares. “On the other hand,” she thought, “this really should be fun.” Ms. Allen was thinking about a speech manuscript she had been preparing for her Chairman and Chief Executive Officer. Less than 72 hours from now, he would give the most important talk in his professional career across the country in California.
“Technology and the Internet are clearly the most powerful communication media available ...
Get Management Communication, 7th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
