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Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 6.1: JUULAn Addictive, Compulsive Product or a Path Away from Tobacco?

DOI: 10.4324/9781003331490-20

Nicotine is a lifelong burden. There’s a big company with its hand in your pocket, distracting your thought process continuously. JUULing is a huge, undocumented risk. Now, how do we come back together as a family and solve this problem?

David Murphy, parent of former JUUL-addicted teenager

Introduction

After launching as a new brand in 2015,1 JUUL products quickly became a part of a “cool” image among the teenage crowd.2 One Massachusetts teenager, Matt Murphy, tried his first JUUL hit at a high school party at the age of 17. This party took place during the summer of 2016 when Matt was encouraged by a friend to try the JUUL, although ...

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Publisher Resources

ISBN: 9781000845976