Case 6.1: JUULAn Addictive, Compulsive Product or a Path Away from Tobacco?
Nicotine is a lifelong burden. There’s a big company with its hand in your pocket, distracting your thought process continuously. JUULing is a huge, undocumented risk. Now, how do we come back together as a family and solve this problem?
David Murphy, parent of former JUUL-addicted teenager
Introduction
After launching as a new brand in 2015,1 JUUL products quickly became a part of a “cool” image among the teenage crowd.2 One Massachusetts teenager, Matt Murphy, tried his first JUUL hit at a high school party at the age of 17. This party took place during the summer of 2016 when Matt was encouraged by a friend to try the JUUL, although ...
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