Chapter 7 Technology
One tweet is all it takes to ruin a career. For Justine Sacco, the senior director of corporate communications at IAC, this experience is all too familiar. Despite having fewer than 200 followers, she sent a simple, inappropriate tweet, prompting a hashtag that found its way to the top of Twitter’s trending conversations. Strangers relentlessly shamed her and called for her termination. The ordeal not only cost Sacco her dream job, but it also resulted in lasting psychological damage.1
She’s not alone. Similar situations play out daily across the globe, demonstrating the fragility of relative anonymity on social media. Alexi McCammond, who made her name as a politics reporter at the Washington ...
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