Skip to Main Content
Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Chapter 7 Technology

DOI: 10.4324/9781003331490-23

One tweet is all it takes to ruin a career. For Justine Sacco, the senior director of corporate communications at IAC, this experience is all too familiar. Despite having fewer than 200 followers, she sent a simple, inappropriate tweet, prompting a hashtag that found its way to the top of Twitter’s trending conversations. Strangers relentlessly shamed her and called for her termination. The ordeal not only cost Sacco her dream job, but it also resulted in lasting psychological damage.1

She’s not alone. Similar situations play out daily across the globe, demonstrating the fragility of relative anonymity on social media. Alexi McCammond, who made her name as a politics reporter at the Washington ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition and The Standard for Project Management (ENGLISH)

A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition and The Standard for Project Management (ENGLISH)

Project Management Institute
HBR Guide to Critical Thinking

HBR Guide to Critical Thinking

Harvard Business Review

Publisher Resources

ISBN: 9781000845976