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Management Communication, 7th Edition
book

Management Communication, 7th Edition

by James S. O'Rourke
March 2023
Intermediate to advanced content levelIntermediate to advanced
528 pages
22h 46m
English
Routledge
Content preview from Management Communication, 7th Edition

Case 9.1: L’Oréal USADo Looks Really Matter in the Cosmetics Industry?

DOI: 10.4324/9781003331490-35

The cosmetic and fragrance floor of the Macy’s in San Jose was bustling with shoppers as Elysa Yanowitz, regional sales manager for L’Oréal, and John (Jack) Wiswall, general manager of L’Oréal’s designer fragrance division, to whom Yanowitz reported, walked together through the store on a routine visit in the fall of 1997. As the two walked past the Polo Ralph Lauren counter, which is licensed to L’Oréal, Wiswall noticed a woman of Middle Eastern descent selling fragrances behind the counter. He instructed Yanowitz to “get [him] someone hot” and fire the Middle Eastern employee. Passing by a young good-looking blonde, Wiswall pulled Yanowitz ...

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Publisher Resources

ISBN: 9781000845976