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Management, Ethics and Communication for CS Foundation by Milan Shah, Tejpal Sheth

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CHAPTER 15

PREPARATION OF PRESS RELEASE

You, I or we never really stop loving someone….just learn to try to live without them….

  1. Press release is a primary exercise used by organizations to enhance its __________.
    • Relation
    • Public relations
    • Executive relation
    • Relation with other company
  2. Organizations use press release as an
    • Image-building exercise.
    • Information-providing exercise.
    • Both of the above.
    • None of the above.
  3. Organizations use press release as an
    • Information-providing exercise regarding its products.
    • Information-providing exercise for its services.
    • To disseminate information.
    • All of the above.
  4. Press release is utilized by the organizations to provide information to mass regarding
    • Launch of a new product.
    • Appointments made at the ...

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