Management Matters

Chapter 2

Managing others

What topics are covered in this chapter?

• Spotting and nurturing talent
• Getting the most out of your team
• Managing ‘difficult’ people
• Fostering peak performance
• Earning respect and trust

“We don’t take people to the elevator – we take them down to the street.”

David Ogilvy

In its earliest days, before it had discovered the advertising model which would make it billions, Google was an exceedingly frugal company. In 2000, when its first head of sales requested a fax machine, Google’s founders, Larry Page and Sergey Brin, demanded to know what it was for, and whether its benefits would outweigh its costs.

And yet, the company managed to attract some of the most brilliant talent around. Computer scientists of the highest ...