Management Research, 2nd Edition

CHAPTER 12Collecting data using diaries and naturally occurring data

DOI: 10.4324/9781003381006-15

Chapter learning outcomes

After reading this chapter you will be able to

• plan how to use diaries and other researcher-instigated documents as a data source;
• choose the form of, and approach to, observation;
• decide when and how to use technology in observations;
• develop an approach to collect data on social media;
• find and obtain non-researcher-instigated documents and records;
• plan how to use big data;
• understand how to use artefacts as a source of data.

12.1 Introduction

In this chapter we look at methods of gathering data that do not rely on asking participants questions about the phenomenon of interest. The first method covered in this ...