Management Research Methodology: Integration of Principles, Methods and Techniques

CHAPTER 12

Data Collection Procedures

• Introduction
• Sources of Secondary Data
• Primary Data Collection Methods
• Non-sampling Errors

LEARNING OBJECTIVES

Upon completion of this chapter, you will be able to:

• Study the two data sources, primary and secondary, for research
• Learn to search for secondary data through computer systems
• Know about computer search through the WWW
• Understand that mixing primary and secondary data is tricky and that care must be exercised
• Learn the principles of scientific observation
• Learn to design questionnaires
• Understand how to conduct interviews
• Familiarise yourself with method and kinds of questions that are ...