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Management Research Methodology: Integration of Principles, Methods and Techniques
book

Management Research Methodology: Integration of Principles, Methods and Techniques

by K. N. Krishnaswamy, Appa Iyer Sivakumar, M. Mathirajan
July 2006
Beginner content levelBeginner
599 pages
23h 12m
English
Pearson India
Content preview from Management Research Methodology: Integration of Principles, Methods and Techniques

CHAPTER 12

Data Collection Procedures

LEARNING OBJECTIVES

Upon completion of this chapter, you will be able to:

  • Study the two data sources, primary and secondary, for research
  • Learn to search for secondary data through computer systems
  • Know about computer search through the WWW
  • Understand that mixing primary and secondary data is tricky and that care must be exercised
  • Learn the principles of scientific observation
  • Learn to design questionnaires
  • Understand how to conduct interviews
  • Familiarise yourself with method and kinds of questions that are ...
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Management Research Methodology: Integration of Principles, Methods and Techniques

Management Research Methodology: Integration of Principles, Methods and Techniques

M. Mathirajan, Appa Iyer Sivakumar, K. N. Krishnaswamy

Publisher Resources

ISBN: 9788131774885