Management Research Methodology: Integration of Principles, Methods and Techniques

CHAPTER 15

Bivariate Analysis and Hypothesis Testing

• Introduction
• Correlation
• Simple Linear Regression Model
• Non-Parametric Methods of Association

LEARNING OBJECTIVES

Upon completion of this chapter, you will be able to:

• Understand the associative relationship between two variables
• Study correlation analysis as a means of measuring association between two variables
• Understand regression as a means of prediction
• Learn how to determine the degree of correlation and its significance
• Understand the significance of regression in hypothesis testing
• Appreciate the differences between correlation and regression
• Know about different methods of ...