Management Research Methodology: Integration of Principles, Methods and Techniques

CHAPTER 10

Measurement Design

• Introduction
• Primary Types of Measurement Scales
• Errors in Measurement
• Validity and Reliability in Measurement
• Types of Scaling (Scale Classification)
• Scale Construction Techniques

LEARNING OBJECTIVES

Upon completion of this chapter, you will be able to:

• Define measurement and scaling
• Study the different types of scales
• Learn about the errors of measurement
• Understand how to validate measurements
• Understand the concept of reliability of measurement
• Learn different ways of scaling research questions
• Become Familiar with unidimensional scale construction
• Appreciate multidimensional scaling

Introduction