CHAPTER 18

Multivariate Analysis of Data—Interdependence Analysis

LEARNING OBJECTIVES

Upon completion of this chapter, you will be able to:

  • Know about parsimony as central idea of factor analysis
  • Study factor analysis as a correlational analysis
  • Learn about principle component analysis
  • Understand the meaning of factor rotation
  • Learn to Interpret factors
  • Determine the number of factors to be extracted
  • Know about multidimensional scaling (MDS) as a measurement technique
  • Learn the basics of MDS
  • Learn testing of dimensions determined through MDS
  • Compare MDS and ...

Get Management Research Methodology: Integration of Principles, Methods and Techniques now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.