Chapter 11. Leading, Managing, and Following

Leadership is one of the most—perhaps the most—important determinants of an SMO's sustainable effectiveness. There are millions of books and articles about what makes leaders effective. Thousands of new books appear every year. They all stress how important leadership is, but few call for an approach to leadership that is right for SMOs. Leaders in SMOs need to do four things that are not expected of leaders in either CCOs or HIOs:

  1. Compensate for the lack of structure

  2. Focus on the importance of sustainable effectiveness

  3. Both lead and accommodate the changes and innovations that SMOs need to make continuously

  4. Lead and encourage a culture in which hierarchy is minimized and leadership is shared

We think leaders ...

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