4 Sustainable entrepreneurship and sustainable intrapreneurship

4.1 Introduction

Since the development of the first MBA program by Harvard University more than hundred years ago the content of MBA courses has reflected the changing landscape of business. In my own brief career I have seen the inclusion of quality and lean management principles into the core curriculum, which was intended to provide MBA candidates with generalist management knowledge to function effectively as future CEOs and business leaders. The business school fraternity decided to differentiate the MBA “product” by adding specialisms ranging from human resource management to the European MBA without altering the philosophical approach to teaching the subject and science of ...

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