Jon Jensen is the owner/operator of Jensen's Rapid Copy, a large copy center located near Eastern State University.
Currently, the center is open from 6 A.M. until 8 P.M. seven days per week. However, Jon is considering two alternatives: (1) staying open until midnight or (2) staying open 24 hours a day.
To properly make this decision, Jon should perform incremental analysis. We touched on this topic in Chapter 1 and in subsequent chapters. Now we discuss it in more detail.
Decision Making/Incremental Analysis
All decisions involve a choice among alternative courses of action. In Chapter 1, we learned that the solution to all business problems involves incremental analysis—the analysis of the incremental revenue and the ...