August 2011
Beginner to intermediate
750 pages
26h 1m
English
Content preview from Managerial: Accounting
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Focus On
CUSTOMER PROFITABILITY
After studying this focus unit, you should be able to meet the following learning objectives (LO).
- Use activity-based costing techniques to measure customer profitability.
- Identify alternatives for managing unprofitable customer accounts.
The Pitch
Terrence Gleason and Beth Wommack sat in the main conference room at Bradley Textile Mills, chatting as they waited for the monthly sales staff meeting to begin. “I thought I was going to be late,” Beth said. “Taylor Byrd from Sparrow Designs just called with another rush order; I don't know why they can't plan any better. All their orders seem to be rush jobs.”
“Well, they generate almost $2 million in revenue for us, so we need to keep them happy,” Terrence responded.
“I know, I know, but they take up so much of my time. I think I spend more time with them than with all my other customers combined,” said Beth. “At least they're really nice to work with,” she added.
As the meeting began, Lindsay Stang, vice president for marketing and sales, announced that the top brass at Bradley Textile Mills wanted a complete review of all sales accounts. “Selling expenses have been growing rapidly—faster than sales—and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.