Amygdala: Part of limbic system, located at the end of the hippocampus. It is a set of neurons associated with basic responses and emotions such as fear and pleasure, particularly fear.
Analysis: Systematic approach to reviewing data collected through research or from observations toward identifying findings or conclusions about that data.
Anecdotal Information: A single example or experience used to illustrate something; for example, describing how a company uses a particular resource.
Claim Message: In business correspondence, it refers to a message requesting an adjustment for defective goods or services. A customer or client recognizes a defect in the product or service and approaches the company to address the problem.
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