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Managerial Communication and the Brain by Dirk Remley

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CHAPTER 1

Introduction

In any organization, management—from bottom to top—is concerned with efficiency. In business writing courses, a desired outcome of the course is that students learn to phrase messages concisely; indeed, conciseness is one of the concepts of business writing that is paramount to the nature of business communication. Assignments in such courses frequently include a word or page limit to encourage students to practice skills related to clarity and conciseness. In business, a desired outcome is profit; one of the primary measures of performance is net profit in a given period. In manufacturing, a valued outcome is that production takes less than a certain amount of time without quality being compromised. In most offices, a ...

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