Basic Principles of Managerial Writing: Links to Neuroscience

As indicated in the first chapter, this book includes consideration of several forms of managerial communication. This chapter and the following two will focus on basic elements of business communication including writing style and correspondence (memos, letters, and e-mails), which includes persuasive and informational messages and proposals. These tend to be the most frequently occurring forms of written communication at leadership and managerial levels. These chapters also cover some basics of format. Format contributes a certain visual appeal to a message. Not only does it make it look more professional, like wearing a business suit to an interview instead of wearing ...

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