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Managerial Communication and the Brain by Dirk Remley

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CHAPTER 7

Communicating Change to Your Team

In this chapter, we will consider two communication scenarios involving the communication of change to the team you lead. Change can be intimidating and is often met with resistance. Carefully crafted communication, however, can be useful in overcoming push back and gaining support from those we supervise. These leader-team examples will illustrate the application of our formula:

Situation--image Desired Action or Response--image Audience’s Needs-- Message

Framing Change

While the examples in this chapter are particular ...

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