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Managerial Communication and the Brain by Dirk Remley

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CHAPTER 8

Instructional Messages: Training Manuals and Instructions

Instructional manuals tend to be considered outside of the content of managerial communication. However, training materials, including manuals and hands-on training programs, are a vital form of managerial communication. Not only do they help employees understand how to perform particular tasks, they also facilitate uniformity in performance, assuring efficiencies. I wrote about a number of dynamics related to cognition of instructional materials, especially those that involved more than just print-linguistic text, in How the Brain Processes Multimodal Instructions.1 In this chapter we will focus on instructions in the form of manuals that will likely include graphics. The same ...

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