CHAPTER 2

Culture in the Gulf

Culture is the collective programming of the mind which distinguishes the members of one category of people from another.1

Many managers in today’s globalized business world will already have some sense of the impact of culture on attitudes and behavior. Their experience will have taught them that communication and other forms of behavior can vary considerably from that used in their own cultural context. Managers working with foreign nationals may observe, for instance, that negotiating and trouble-shooting can be approached in ways that are alien from their own natural response.

The Gulf context provides an additional challenge, in that expatriate employees in general can act and speak in ways very different from ...

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