Managerial Communication

CHAPTER 8

Impression Management

Objectives

After reading this chapter, you will be able to:

1.  delineate the nuances of impression management theory;

2.  describe the specifics of nonverbal impression management;

3.  explain how your dress, behaviors, and personal environment influence impressions;

4.  explain how you can use impression management to manage others.

Introduction

Celebrities manage impressions by what they purchase, what they wear, what they do to their bodies, and how they present themselves to the public. Some celebrities’ attempts at self-presentation can be ridiculous. Guyism.com listed the top 10 ridiculous celebrity purchases, ranging from an $850 purse for Suri Cruise (just a child), Michael Vick’s $85,000 fish pond, Beyonce’s ...