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Managerial Economics and Strategy, 2/e
book

Managerial Economics and Strategy, 2/e

by Jeffrey M. Perloff, James A. Brander
February 2016
Beginner to intermediate content levelBeginner to intermediate
500 pages
33h 40m
English
Pearson
Content preview from Managerial Economics and Strategy, 2/e

9 Monopoly

Monopoly: one parrot.

Learning Objectives

  1. Describe how a monopoly chooses an output level to maximize its profit.

  2. Define and measure the extent of a monopoly’s market power.

  3. Show how monopoly causes a market failure.

  4. Identify the causes of monopoly.

  5. Explain how a monopoly uses advertising to increase its profit.

  6. Describe how a monopoly may take advantage of behavioral network effects to increase its profit.

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Publisher Resources

ISBN: 9780134472553