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Managerial Economics and Strategy, 2/e
book

Managerial Economics and Strategy, 2/e

by Jeffrey M. Perloff, James A. Brander
February 2016
Beginner to intermediate content levelBeginner to intermediate
500 pages
33h 40m
English
Pearson
Content preview from Managerial Economics and Strategy, 2/e

14 Managerial Decision Making Under Uncertainty

In America anyone can be president. That’s one of the risks you take.

—Adlai Stevenson

Learning Objectives

  1. Show how to assess the degree of risk and likely profit from a risky undertaking.

  2. Discuss how attitudes toward risk affect choice under uncertainty.

  3. Describe actions that decision makers can take to reduce their risk.

  4. Analyze whether to invest in uncertain situations.

  5. Take account of psychological factors in analyzing decision making under uncertainty.

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Publisher Resources

ISBN: 9780134472553