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Managerial Economics
book

Managerial Economics

by Donald N. Stengel
June 2011
Intermediate to advanced
150 pages
4h 22m
English
Business Expert Press
Content preview from Managerial Economics

Price Discrimination

In the ice cream bar summer business in chapter 2, we presumed that the student operators would decide on a price to charge. All ice cream bars would be sold at that price. We reasoned that more ice cream bars could be sold as the price is decreased. If the students decide to charge $1.50 per ice cream bar, a potential customer will decide if the utility of the ice cream bar is sufficiently high for them to be willing to give up $1.50 of their wealth. If not, they will walk away without making a purchase. If the students instead decide to charge $1.80 per ice cream bar, the demand curve indicated that 6000 fewer unit purchases would occur, meaning 6000 of those purchases were not worth $1.80 to the purchasers. However, some ...

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Publisher Resources

ISBN: 9781606492192