Akerlof, G. A. (1970). The market for “lemons”: Quality, uncertainty, and the market mechanism. Quarterly Journal of Economics 84(3), 488–500.
Arrow, K. J. (1962). The economic implications of learning by doing. Review of Economic Studies 29(3), 155–173.
Baumol, W. J., Panzar, J. C., & Willig, R. J. (1982). Contestable markets and the theory of industry structure. San Diego, CA: Harcourt Brace Jovanovich.
Baye, M. R. (2010). Microeconomics and business strategy. New York, NY: McGraw-Hill Irwin.
Boston Consulting Group. (1970). The product portfolio. Retrieved December 13, 2010, from http://www.bcg.com/documents/file13255.pdf.
Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. New York, NY: Currency Doubleday.
Brickley, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access