References

Akerlof, G. A. (1970). The market for “lemons”: Quality, uncertainty, and the market mechanism. Quarterly Journal of Economics 84(3), 488–500.

Arrow, K. J. (1962). The economic implications of learning by doing. Review of Economic Studies 29(3), 155–173.

Baumol, W. J., Panzar, J. C., & Willig, R. J. (1982). Contestable markets and the theory of industry structure. San Diego, CA: Harcourt Brace Jovanovich.

Baye, M. R. (2010). Microeconomics and business strategy. New York, NY: McGraw-Hill Irwin.

Boston Consulting Group. (1970). The product portfolio. Retrieved December 13, 2010, from http://www.bcg.com/documents/file13255.pdf.

Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. New York, NY: Currency Doubleday.

Brickley, ...

Get Managerial Economics now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.