Chapter 4

Demand Forecasting

After studying this chapter, you should be able to understand:

  • Demand forecasting involves predicting the future demand for a good.
  • Forecasts of demand are required not only by the established firms in the industry but also by the new entrants.
  • The consumer survey method is a direct method of obtaining the relevant information relating to the future demand for the different goods.
  • In direct interview method, a selected group of the users or the potential consumers are asked directly about their future plans for the good.
  • In the complete enumeration method, all the consumers of the product are surveyed.
  • In the sample survey method, only a few consumers are selected from the relevant market for the good.
  • In the expert ...

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