Chapter 4KEEPING THINGS SIMPLE

Managers must be able to clearly express ideas, suggestions, strategies, tactics, and plans; if you can’t put your message in clear and concise terms, you cannot expect results to match your goals.

How many times have you ended up perplexed after reading a letter, an e-mail, a report, or maybe even a company policy or procedure? How often have you asked yourself, “What is this person trying to say?” Did you ever listen to a business presentation that was disorganized and cluttered? Have you heard yourself asking, “Where is he or she going with this?”

Often, these situations arise simply because people tend to use too many words to try to say what they mean, whether in speaking or writing. In school, many of us were ...

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