Chapter 9BUILDING A CULTURE OF PERFORMANCE
In early January every year, Verizon Wireless held meetings at work locations throughout the country to introduce the goals for the new year, to discuss new market strategies and programs, and to generally get employees refocused on the Four Fundamentals. These “kickoff” meetings, as we called them, were also an opportunity to celebrate successes from the prior year and candidly discuss how we could improve the business going forward.
In January 2004, after merging several companies into one, Verizon Wireless had gotten past the integration activities required to assemble the largest wireless communications provider in the United States. The new company was operating well, but I was unsatisfied with ...
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