Chapter 12The Future of Managing Social Tech

One of the most critical roles a manager has is to be the person who guides the team toward a future vision of success. You simply cannot focus solely on executing today’s game plan without giving some consideration to what the future playing field might look like. The ability to predict what will happen over the next few years so that you can help your team have the best shot at succeeding is the essence of leadership. Without a picture in your head of what will happen in the coming years, you have no way of making solid decisions today that will be beneficial tomorrow. You can’t merely oversee daily activities; you must also be constantly planning for the changes that are sure to come.

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