Chapter 5Bridging Cultural Differences

The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.

—Babe Ruth

Awe have already mentioned, one of the great challenges of virtual teams is that they typically offer great cultural diversity. Leveraging the advantages and managing the challenges of diverse cultural backgrounds is vital to the development and strength of any virtual team. To introduce this topic, let’s consider a case study about a hypothetical company called TechWorld. This case is based on slightly modified challenges faced by a number of our clients.

TechWorld Mini-Case Study

Ahmed Araz is the team leader ...

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