Acknowledgments

Writing is a collaborative effort, and there were many who contributed to the development of this book. Sue Reynard and Jocelyn Godfrey were able to find words when I couldn’t. My sister, Lesley Rock, was clearly able to best her older brother when it came to editing. A former colleague, Lorraine Cregar, was instrumental in teaching me many communication concepts and encouraged me to document our company’s discoveries. Finally, John Woods of CWL Publishing Enterprises, who recruited me to write this book, found the patience he never knew he had. Thank you to all.

There are also quite a few clients whose collaboration and support enabled many of my unique concepts to move from ideas to tried and tested approaches. Thank you to ...

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