Acknowledgments
I must acknowledge, first and foremost, the man who virtually co-authored this book with me, Bruce Bonafede of Bonafede Communications. He took the time and effort to help me organize what I’ve learned and occasionally innovated during my almost three decades in crisis management public relations. Without his writing skills and dedicated effort, you would not be reading this publication.
I also want to express my appreciation to John Woods of CWL Publishing, who developed McGraw-Hill’s Briefcase Book series and sought me out to author this text.
To all my clients over the years, thank you for letting me be of service to you.
And to my eternal muse, my wife Celeste, much love and gratitude for your patience when I had to put work ...
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