Manager's Guide to Crisis Management

Chapter 7Crisis Messaging

It doesn’t matter how well thought out your crisis plan is, or how often you and your crisis response team have conducted drills or practiced potential crisis scenarios, if your crisis messaging is ineffective, it’s all been for naught. Why? Because the only thing the public and your stakeholders actually see or hear are your messages.

And frankly, they don’t care how much time and resources you’ve invested in crisis preparedness. They want to see and hear what you are doing about the problem now.

Hopefully, as part of your crisis planning, you’ve already developed crisis messages that can serve you well through a variety of crises. But the reality is there are so many potential crises that can hit an organization there ...