Chapter 7Creating Solutions Through Coaching

In basketball, it all comes down to 40 minutes on the court.

A recruiter finds the players. The conference schedules the games and playoffs. The coach and assistant coaches train and develop the players. The sports analysts and commentators describe and even predict the games. The fans cheer wildly. But when it comes down to it, the game is played by 10 people on the court for 40 minutes. Those players have to make split-second decisions and reactions, with the responsibility of winning or losing on their shoulders. They need the support of all those around them, but only the players on the floor create the results.

The same holds true for business. No matter how well you’ve laid out policies and ...

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