Chapter 7Know Your Employees: Get PSST (Personal, Strengths-Based, Social, and Targeted)

Do you remember when I said that engagement is like a dance? Everything you’ve read and applied up to this point served one purpose: to prepare you for the dance. You’re dressed and you look great. You’ve practiced your moves and you can dance with the best of them. Most of the people you invited have shown up to join you, and the discotheque captures the perfect balance of light and darkness, slow and fast music, salty foods and sweet beverages. And do you know what? People are having fun! They’re relaxed, laughing, and swaying with the music.

But your work is not done. People are at the dance, but they’re not yet dancing. It’s time to court them. And remember, ...

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