Introduction

Online marketing has changed significantly since my first job managing websites for JBL in 1997. About half of the companies that you come in contact with today didn’t have websites back then, let alone a blog or social media presence. Over the next few years Google would come onto the scene and change search forever. Marketing on the web soon became a complex mixture of mathematical search formulas.

Fast forward to today. Now we have more options than ever to get our message in front of people. Platforms like Facebook, YouTube, and Twitter help brands stay connected to fans and followers. Google still leads search and is trying to master social media, too. Mobile options are too numerous to mention, and services like Foursquare, ...

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