Chapter 3Social Media (Web 2.0)

You are what you tweet. —Alex Tew, Monkey Inferno

Social media has exploded in the last few years. Every company leader I speak with today wants to know how he or she can leverage social media to gain more fans, followers, and ultimately, customers. Much like the previous chapter, it’s important to know the history of each social platform today before you can fully grasp how to use it for your company’s marketing efforts. By comparison with Web 1.0, social media has the power to make conversations or content take off like wildfire. A story or video that gets mentioned once on a small website or blog can have millions of viewers or readers within hours.

In this chapter, we discuss the history of today’s most powerful ...

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