Chapter 7Internal Online Engagement

You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.

—Lee Iacocca, former president/CEO, Chrysler Motors

Internal communication is a problem for many companies, and the bigger you grow, the larger the issue becomes. Employees are constantly seeking information and grow frustrated if there is no source for answers. One solution companies look to for resolving this issue is a company intranet. Intranets are important because they provide a central location to store internal company information and to communicate with staff. The key advantages to an intranet are easy access, inexpensive implementation and maintenance, improved information sharing, scalability, and ...

Get Manager's Guide to Online Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.