February 2013
Intermediate to advanced
224 pages
5h 25m
English
Content preview from Manager's Guide to Online MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 9Effective Tactics Based on Business Type
In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.
—Jack Welch
When I give a speech about using social media to sell products, I’m often challenged by an audience member about his or her specific market and asked to give strategies that will work for that company. I break up the approaches into three categories:
1. Direct to consumer (B2C)
2. Business-to-business (B2B)
3. Nonprofit
Most people can get their minds around selling consumer products online, but several struggle with B2B and nonprofit. Yes, social media can work for any business or organization. Most organizations or businesses fail because they equate social media with Facebook. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.